Sometimes, even though the store brand is made by the Name brand,
often the STORE brand
is a higher qualtity than then name brand...and is almost never worse
than the name brand.
This applies to everything from tissue and toothpaste to food items.
(My daughter's chemistry class in Middle School did a project
comparing store and name brands that made the store brands, usually
there was no difference at all, or a minor difference (food coloring,
shapes)... and when there was a difference the store brand was usually
significantly better. )