Change in Friskies formulation

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Mike - 04 Jan 2004 03:02 GMT

Friskies Ocean Fish Flavor dry cat food "Best of used by 08 Dec 2004 3161
D 1147 L11" lists the first three ingredients as
Ground yellow corn, poultry by product meal, corn gluten meal...

Same product, same UPC "Best if used by 23 Apr 2005 3297 D 1915 L11"
lists the first three ingredients as Ground yellow corn, corn gluten
meal, poultry by-product meal ..."

Why did they change the formulation. To a human it may seem minor, but
to my five cats that is a big change and they are turning their noses up
at the reforumation to a more vegetarian diet.

Rhetorically, are they pulling a "New Coke" on consumers, rather than let
them know that their product of their choice is not what they think?

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MarAzul - 04 Jan 2004 04:26 GMT

> Friskies Ocean Fish Flavor dry cat food "Best of used by 08 Dec 2004 3161
> D 1147 L11" lists the first three ingredients as
[quoted text clipped - 10 lines]
> Rhetorically, are they pulling a "New Coke" on consumers, rather than let
> them know that their product of their choice is not what they think?

As I understand it (and I could be talkin' out of' my a.s... heh) The order
of the ingredients represents the concentration. The higher they are on the
list, the more of it there is. This may not be much to us but to cats I
imagine it's quite a big deal...

Mar

------------------------------------------------
"I meant," said Ipslore, bitterly,"what is there in this world that makes
living worthwhile?"

Death thought about it.
"Cats," he said eventually, "Cats are nice."

-Terry Pratchett, 'Sourcery'

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Adam Helberg - 06 Jan 2004 07:49 GMT

They're hoping the cats are not reading the labels.

Adam

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