The Peninsula Humane Society, just south of San Francisco, California,
has produced a public service announcement, which I guess will be shown
on local TV. Their website has a downloadable preview of the PSA which
you all should go take a look at! It requires Real Player to see it,
but there's a link right there for you to download a free version if
you don't already have it.

Check it out! It's really great. The link is right on the home page, on
the right:  http://peninsulahumanesociety.org

Joyce